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Murroksen äärellä – yleisön joukossa Wednesday, April 26, 2006

Posted by Sami Oinonen in trendit, web.
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economist new media.jpgThe Economistin uusimassa numerossa on 15 sivun raportti uudesta mediasta. Ilmiöt kuten bloggaaminen, kansalaisjournalismi, hyperlokaali, podcasting ja metaverse selitetään lukuisten esimerkkitapausten avulla. The Economistin Silicon Valley-mies Andreas Kluth tarkastelee murrosta massamedian ajasta osallistuvan median aikaan suhteellisen kiihkottomasti. Alla raportista peruslainauksia muutamalta siinä mainitulta henkilöiltä:

The more journalism the better; I don't care who does it
(Dan Gillmor)

This is the real thing, this really disrupts the society and causes fundamental changes. And it's going to be full of surprises….This is really a battle between amateurs and professionals ..
(Paul Saffo, Institute for the Future)

And all of a sudden those people formerly known as your audience, or the people formerly known as consumers are now participants in the process of building your brand (David Sifry, Technorati)

Somebody who reads Wikipedia is rather in the position of a visitor to a public restroom. It may be obviously dirty, so that he knows to exercise great care, or it may seem fairly clean, so that he may be lulled into a false sense of security. What he certainly does not know is who has used the facilities before him
(Robert McHenry, ex-päätoimittaja, Encyclopedia Britannica)

Koko raportti vaatii tilaamisen, mutta pari ensimmäistä artikkelia on verkosta luettavissa. Myös muutama haastattelu (Paul Saffo, David Sifry…) on vapaasti ladattavissa The Economistin saitilta.

[The Economist: Among the Audience]

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