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Seuraava buzzword Friday, May 12, 2006

Posted by Sami Oinonen in trendit.
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User experience, consumer experience, customer experience, client experience, seamless user experience, holistic user experience, end-to-end user experience, let’s-hug-the-user-and-give-him-a-hell-of-an-experience …. näitä riitää ja vielä kammottavammalta nämä kaikki kuulostavat suomeksi. Mutta tuleekohan kokemuksen jälkeen identiteetti? Voi ei, taas meni strategiat ja powerpointit uusiksi.

[Business Week: Are You Sick of The Notion of “Experience? What Comes Next? Try The Notion of “Identity.”]

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