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Minäbrändi Wednesday, June 14, 2006

Posted by Sami Oinonen in brändit.

Armoitettu ajattelija, gapingvoidin Hugh MacLeod pohtii kirjoituksessaan "The Global Microbrand" bloggaamisen syvintä tarkoitusta.

There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we're all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don't think it's a bad one to aim for.

Ainakin hän, Robert Scoble ja Om Malik ovat hyödyntäneet omia minäbrändejään loistavasti.



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