Totta #9 Monday, September 10, 2007Posted by Sami Oinonen in brändit, status quo.
Nobody forced anyone to buy an iPhone. The hype was immense, and only a little of the hype actually came from Apple. The buyers weren’t buying a phone, they were buying status and the envy of others. Every buyer got the opportunity to show off their new toy, brag. The iPhone provided a high quality narcissistic supply. Now that the price has been sullied and the status is gone you can hear the sound of egos deflating as that brief bubble of exclusivity popped. The dealer cut the price of their junk…Now that the iPhone is no longer a source of narcissistic supply, it can be judged on its own merits.